Poster Design & Layout

Once I have decided what to include, how do I actually design my poster?

The effectiveness of your poster depends on how quickly and easily your audience can read and interpret it, so it's best to make your poster visually striking. You only have a few seconds to grab attention as people wander past your poster; make the most of those seconds!

How are posters usually laid out?

In general, people expect information to flow left-to-right and top-to-bottom. Viewers are best able to absorb information from a poster with several columns that progress from left to right.

Even within these columns, however, there are certain places where viewers' eyes naturally fall first and where they expect to find information.

Imagine your poster with an upside-down triangle centered from the top to the bottom. It is in this general area that people tend to look first and is often used for the title, results, and conclusions. Secondary and supporting information tend to fall to the sides, with the lower right having the more minor information such as acknowledgements, references, and personal contact information.

1. Main Focus Area
   Location of research fundamentals: Title, Abstract, Results, Conclusion
2. Secondary Emphasis
   Location of important info: Intro, Results, Summary
3. Supporting Area
   Location of supporting info: Methods, Discussion
4. Final Info Area
   Location of supplemental info: References, Acknowledgments, Personal information

How can I make my poster easy to read?

How can I make my poster easy to read?

There are a number of tricks you can use to aid readability and emphasize crucial ideas. In general:

• Use a large font. Don't make the text smaller in order to fit more onto the poster. Make sure that 95% of the text on your poster can be read from 4 feet away. If viewers can't make out the text from a distance, they're likely to walk away.
• Choose a sans-serif font like Helvetica or Verdana, not a serif font, like Times New Roman. Sans-serif fonts are easier to read because they don't have extraneous hooks on every letter. Here is an example of a sans-serif and a serif font:
• Once you have chosen a font, be consistent in its usage. Use just one font.
• Don't single-space your text. Use 1.5- or double-spacing to make the text easier to read.

For main points:

• Use bold, italicized, or colored fonts, or enclose text in boxes. Save this kind of emphasis for only a few key words, phrases, or sentences. Too much emphasized text makes it harder, not easier, to locate important points.
• AVOID USING ALL CAPITAL LETTERS, WHICH CAN BE HARD TO READ.
• Make your main points easy to find by setting them off with bullets or numbers.

Yr11 Controlled Assessments Checklist 2013-14

To enlarge click on the image below 

P1: Evaluation of Finished Advert

Practical Work Evaluation The final part of this assignment is to produce a brief evaluation of your own advertisement for ‘Streets’ trainers. The focus of this is to show that you know why and understand how you have used media language in the creation of your advert and how it will appeal to your target audience. 

 To help you succeed with this use the following questions as prompts for your evaluation. What does your main image show? What types of camera shots have you used? What messages are contained within the various elements of your advert? How does it represent the product and your target audience? How your advert h How have you used anchorage in your advert? How does your advert appeal to your target audience? Where will your advert be published in order to attract your target audience? Can you think of any other ways you could market your product in support of your advertising campaign? 

You should aim to write approximately 200 words.

Have a look at both PPTs which makes it clear how to get outstanding marks. 

 

GCSE Media Assessment Criteria from Belinda Raji

P1: GCSE GRAVENEY PRINTED TRAINERS ADVERTS

P1: Advertising Brief: Trainers

Advertising Brief 4 from Graveney School

PSB & Ofcom Broadcasting Guidelines

In regards to respecting Ofcom's boradcasting code, provide a few examples as to why you think your group opening sequence  is in keeping with Ofcom's Watershed guidelines. 

Ofcom protecting the under eighteens from Graveney School

Children and young people are very important to the BBC.  They contribute and interact with us in many different ways - as contributors, actors, presenters, through our interactive and user generated content, via all our services.  We also aim to provide them with challenging, educative, enjoyable and interesting content and to help them make sense of the world in which they live.  Ensuring the content children consume is appropriate is considered throughout the Editorial Guidelines and, specifically, in Section 5: Harm and Offence.  This section is concerned with how we deal with children and young people who contribute to and interact with our content, whether or not it is aimed at children, or usually includes them as contributors.

We must always safeguard the welfare of the children and young people who contribute to our content, wherever in the world we operate.  This includes preserving their right to speak out and to participate, as enshrined in the United Nations Convention on the Rights of the Child.  The Ofcom Broadcasting Code obliges broadcasters to take "Due care ... over the physical and emotional welfare and the dignity of people under eighteen who take part or are otherwise involved in programmes." (Rule 1.28, Ofcom Broadcasting Code.) This obligation is irrespective of any consent that might have been given by a parent or other adult acting in loco parentis.  The Code also requires that "People under eighteen must not be caused unnecessary distress or anxiety by their involvement in programmes or by the broadcast of those programmes." (Rule 1.29, Ofcom Broadcasting Code.) We are also subject to the law regarding children.

                      BBC Guidelines

Conventions of Comedy

Use the resources below to help you confidently discuss which specific codes and convention of comedy and/or a sub genre of comedy  you have successful produced. However, much of your K&U of your genre should be drawn from the results of your own research. 


                              

      

Genre and conventions of comedy

Setting: The setting is always dependant on the type of comedy that you want to use. The most common places for a comedy sketch to occur are in bright places, towns and cities that have a welcoming atmosphere. Teen comedies usually occur in high schools and small towns, whereas social comedy usually takes place in people’s houses, pubs and bars.
Camerawork/shots: The camerawork is very natural within comedies as all of the characters are at the same social status and no-one is better than any other character (with certain exceptions). Mid-shots, close-ups and two-shots are used commonly to show the relationship between each character, the reactions to jokes and the main focal point of the story line. With the exception of slapstick comedy which would use long shots and extreme shots to capture the psychical comedy within the text.

Sound: Sound is very important within the comedy genre. Diegetic sound such as dialogue has to be very clear and well presented to make sure that the audience can hear and laugh at the dialogue. Non diegetic sound is also very important, edited sound that is added helps emphasise the event on screen, this induces more laughter, and most common usage of sound within the comedy genre is studio laughter and sound effects (especially in slapstick).

Lighting: The lighting in comedies is commonly quite bright, natural light. This emphasises the reality of the programme or film and makes the audience more intrigued by the characters and setting and creates a more realistic environment. Bright and happy colours are used commonly to show that the scene is happy, such as blue and yellow. The scenes are usually set in daylight.

Props: Props are vital within comedy; footballs, golf clubs and other instruments that may inflict pain on a character in a comedic sense. Props are used most within slapstick comedy because it concentrates mainly on the physical side of comedy.

Character Types: Idiotic people are usually used in contrast with a group of “normal” people, this shows the contrast of the personalities and emphasises the stupidity of the folly character. Also, above average intelligent people are used (such as Big Bang Theory), the comedy is emphasised because they are smart but very socially awkward and unaware of social boundaries with “normal” people. A common attribute within characters is sarcasm.

Type of comedy	Description
Slapstick	This form of comedy uses physical movement and gestures. Physical comedy is often influenced by clowning.
Dark Humour	Deals with disturbing subjects such as death, drugs, terrorism, rape, and war.
Wit/Wordplay	More intellectual forms of comedy based on clever, often subtle manipulation of language (though puns can be crude and farcical).

Sketch Shows

Sketch shows are made up from a series of un-connected short comedy scenes (aka 'sketches' / 'skits'). These shows are normally performed by a small group of actors who play multiple roles. The emphasis is very much on a punch-line or character trait.

MARK SCHEME: ANALYSIS OF TWO MAGAZINE ADVERTS-

Assignment 1: Introduction to the Media Analytical Task (10 marks) Analyse two full-page Advertisements. How effective are they in selling their products?(500 words) Including explanation of own advertisement 

To analyse the advertisements you will need to think about how they make the products attractive to the audience. You should comment on:

• the people who are pictured – the way they are dressed, posed, their expressions,    

      why  they have been chosen?

• the copy (or writing) – how is it meant to persuade the audience • How the     

      advertisements  use denotation and connotation to convey messages about the 

      products. You may also comment on:

• the colours • the fonts • the images • the backgrounds & locations • any slogans

• the lighting • or anything else that helps to sell the product.

Use Media terminology where appropriate and show that you recognise codes and conventions. 

You will need to say something about who the audiences for the products are and decide how effective you think the advertisements are in persuading these audiences.You must write a brief explanation of how your advertisement would appeal to its target audience.

Text Photshop

: http://www.youtube.com/watch?v=SFKEbvSDfNE

http://www.sloganmaker.com

https://www.photoshopessentials.com/photoshop-text/text-effects/wrap-text-3d/

https://www.photoshopessentials.com/photoshop-text/text-effects/flip-rotate-scale-letters/

https://www.photoshopessentials.com/photoshop-text/text-effects/metal-text/

https://www.photoshopessentials.com/photoshop-text/text-effects/plastic/

https://www.photoshopessentials.com/photoshop-text/text-effects/fire-text

PHOTOSHOP TUTORIAL E-BOOKLET

Controversial Adverts - Benetton

Analysis of Nescafe Advert - Homework Task

Due  Wednesday 16th October - 

How to Write and Pitch an Idea for a TV Show: 10 Steps

How to Write and Pitch an Idea for a TV Show: 10 Steps

Secondary Audience Research - Group Task

Deadline for Group Presentation of Findings -

Thursday 12th September 

Profile of a Young Television Viewer




Click on the thinkbox - select targeting and
then audience profile. What do you consider to relevant facts  about your target audience and how will you use it to help plan your own  programme? (try to give specific plans)


Children/Young People and TV Habits

1. How much TV do children and young people watch? On average how many hours of linear and/or on demand television do they watch?

2. Do children and young people watch television in the traditional linear way or via on demand? (Higher order thinking -how might this influence your planning?)


3. Do they tend to watch programmes on television or via other devices? 
Do they tend to watch television alone or with others? (Higher order thinking -how might this influence your planning?)

4. Finally, to what extent do children and young people give what their watching their full attention? (Higher order thinking -how might this influence your planning?)

TV CHANNEL RESEARCH

You will need to produce a similar TV channel research presentation to that below however,  yours will of course be on Children's TV programmes. The presentations below will hopefully provide you with ways in which you can best organise and present your research results. 

Assignment 7 tv channel research from ksumbland

Tv channel research from mich_angel

Tv Channel Analysis from The Sixth Form College Solihull

Genre Analysis & Filming Techniques

PITCHING YOUR PROGRAMME IDEAS

Need to have energy and make sure you go into a pitch with more than one idea!!

Some useful techniques to help you and your group  get your ideas across clearly and effectively

Final Cut Tutorial

Final Cut Pro Crib Sheet