Saturday 31 May 2014

How can I make my poster easy to read?




How can I make my poster easy to read?

There are a number of tricks you can use to aid readability and emphasize crucial ideas. In general:
  • Use a large font. Don't make the text smaller in order to fit more onto the poster. Make sure that 95% of the text on your poster can be read from 4 feet away. If viewers can't make out the text from a distance, they're likely to walk away.
  • Choose a sans-serif font like Helvetica or Verdana, not a serif font, like Times New Roman. Sans-serif fonts are easier to read because they don't have extraneous hooks on every letter. Here is an example of a sans-serif and a serif font:
  • Once you have chosen a font, be consistent in its usage. Use just one font.
  • Don't single-space your text. Use 1.5- or double-spacing to make the text easier to read.
For main points:
  • Use bold, italicized, or colored fonts, or enclose text in boxes. Save this kind of emphasis for only a few key words, phrases, or sentences. Too much emphasized text makes it harder, not easier, to locate important points.
  • AVOID USING ALL CAPITAL LETTERS, WHICH CAN BE HARD TO READ.
  • Make your main points easy to find by setting them off with bullets or numbers.

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