Secondary Audience Research - Group Task

Deadline for Group Presentation of Findings -

Thursday 12th September 

Profile of a Young Television Viewer




Click on the thinkbox - select targeting and
then audience profile. What do you consider to relevant facts  about your target audience and how will you use it to help plan your own  programme? (try to give specific plans)


Children/Young People and TV Habits

1. How much TV do children and young people watch? On average how many hours of linear and/or on demand television do they watch?

2. Do children and young people watch television in the traditional linear way or via on demand? (Higher order thinking -how might this influence your planning?)


3. Do they tend to watch programmes on television or via other devices? 
Do they tend to watch television alone or with others? (Higher order thinking -how might this influence your planning?)

4. Finally, to what extent do children and young people give what their watching their full attention? (Higher order thinking -how might this influence your planning?)