If you’re going to promote shoes using Print Ads, surely you have to put a lot of emphasis on the actual shoes…right?
Not quite. With so many brands and so many shoe models coming out every single month, flashing a shiny pair of shoes may no longer be enough to capture the consumers’ attention. Though it’s still preferable for the shoes to make an appearance on the print, the advertisement should be able to introduce the unique selling point of the brand using creative themes that people haven’t seen before. Even established shoe companies like Nike and Converse invest a lot of money on talented designers and copywriters. In turn, they come up with ingenious concepts and alluring designs that are able to boost sales. Not surprisingly, other shoe companies have followed suit.
We’ve collected 42 unconventional but effective shoe ads for all budding copywriters, creative directors, graphic designers and casual shoe lovers out there. Enjoy!
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http://www.youthedesigner.com/2011/11/01/42-unconventional-shoe-ads-that-work/
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