Sunday 9 December 2012

P1: Target Audiences Needs: Thinking About My Target Audience

It is very important that you think carefully about how your advert will appeal to the needs of your target audience.

Below are examples of basic  needs targeted by advertisers to help persuade target audience to buy their products or services. 

However some of the most successful adverts appeal to several needs at once.



Above is an example of a student decision to meet their audience need to be creative,spontaneous and have good self esteem.















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