P1: Advert Guide

Trainers advert help sheet 2 from Graveney School

P1:Advertising Task Sheet –Things To Do

Task A
Use the sheet below to write up your ideas and decisions for your advert. 

Task B 
Once you have finished you will need to produce an advert proposal.


 

P1: Advertising Techniques

Gcse advert persuasive techniques from cskinner1

Advertising techniques trainers ad from Graveney School

P1: Target Audiences Needs: Thinking About My Target Audience

It is very important that you think carefully about how your advert will appeal to the needs of your target audience.

Below are examples of basic  needs targeted by advertisers to help persuade target audience to buy their products or services. 

However some of the most successful adverts appeal to several needs at once.

Above is an example of a student decision to meet their audience need to be creative,spontaneous and have good self esteem.

USP:Creating a Unique Selling Point

P1:Unconventional Shoe Ads

Extension Task 

If you’re going to promote shoes using Print Ads, surely you have to put a lot of emphasis on the actual shoes…right?

Not quite. With so many brands and so many shoe models coming out every single month, flashing a shiny pair of shoes may no longer be enough to capture the consumers’ attention. Though it’s still preferable for the shoes to make an appearance on the print, the advertisement should be able to introduce the unique selling point of the brand using creative themes that people haven’t seen before. Even established shoe companies like Nike and Converse invest a lot of money on talented designers and copywriters. In turn, they come up with ingenious concepts and alluring designs that are able to boost sales. Not surprisingly, other shoe companies have followed suit.

We’ve collected 42 unconventional but effective shoe ads for all budding copywriters, creative directors, graphic designers and casual shoe lovers out there. Enjoy!

Click On Image or copy and paste Link 

http://www.youthedesigner.com/2011/11/01/42-unconventional-shoe-ads-that-work/

P1: My Advert Proposal

 Task B

1.What type of trainers are you are going to advertise 

2. What specific brand and product are you going to advertise (you can make up your own brand)?

3. What ideologies are attached to the brand? (see examples below)

4. Who is going to be your primary target audience and why (consider gender, social class and lifestyle categories)? 

5. Who is going to be your secondary audience and why (other than the primary target audience who else might buy your product)?

6. Referring to Maslow’s Hierarchy of needs, which needs will you be targeting in the audience? 

7. Which persuasive techniques will you use in your advert to attract your audience? 

8. What colours will be dominant and why (consider your audience and product)? 

You can complete this task either as a mind map/brainstorm or a PowerPoint but not just a written answer. Use should use visual examples to support your planning.


Below are some examples done by GCSE Media Studies (not for trainers)

                            




                   

Advert proposal can from sheila1997

HOW?

Before designing your advert, ask yourself the following questions:

1. Who is your target audience?

2. What age group are you aiming at?

3. What will attract people to your advert?

4. What are you going to call your product?

5. What words or information will you use to persuade people to buy your product?

6. What graphics will you use?

7. What will your slogan be?

8. Will you have a logo?  If so, what?

9. Which words will you repeat?

10. Are there any characters in your ad?

11. Will your ad have a story?

12. What magazine will your ad appear in?

13. What persuasive techniques will you use?