Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film.
Film trailers are a form of advertising that is structured to encourage as many people as possible to see the film at the cinema.
Distribution companies often cut more than one trailer for a film. A teaser trailer is the shortest at around 10 seconds, while a trailer for a TV spot will be 30 seconds and a full cinema trailer a whole two minutes.
The examiner will be reading your essay with a view of learning from your how your chosen film trailer works to encourage people to see a film. The expectation is that , you will have ‘read’ your trailer very closely, more than once and whilst looking and listening to as many details as possible.
•What
are the conventions of film trailers?
•Genre-the trailer will clearly establish the
genre to attract the target audience
•Plot-almost like a shortened version of the
film, often follow a three-act structure-part one establishes the storyline,
part two represents the dramatic development of the story, opart
three shows elements of the climax of the film
•Short
clips- of
dialogue, action and drama
•Voice-over- this is used to help the audience
further understand the film
•Music-this helps establish the mood of the
film and the drama of the trailer
•Cast-popular and successful actors are often
a major selling point of a film. If the film includes popular actors thjey
will be a prominent feature of the trailer
•Director-if the director is well-known, or has
made other successful films, his or her name may feature in the trailer
•The
title-this
often appears at the end of the trailer
•The
studio-trailers
will include the studio logo, often at the beginning or end of the trailer
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