Tuesday, 6 December 2016

Tuesday, 4 October 2016

Language Tools in Advertising



Language Tools in Advertising



Slogans –



 - are designed to be memorable or to hold your attention.

 - appear near the brand name and stand out from the rest of the body of text.



Techniques –



- Broken Rules

Mis-spelled words, incomplete sentences, grammatical errors

         

- Repetition of Sound

The use of rhyme, alliteration (similar sounding consonants) or assonance (similar vowels)



- Word Play

Obvious joke, puns, double meanings or well-known sayings, songs or quotations



- Verbal images

Strong visual suggestions that widen the range of associations

Ad Techniques

Language advertising lesson

Monday, 4 July 2016

Magazine Genres

Think of a subject, a topic and there's a magazine for it.  Make a list of all the different genres of magazines that you know of.  To help get you started, here's a presentation that covers a few of the more obvious ones.



Task 4 magazine genres from chloeking1


Once you have decided upon the type [genre] of magazine you are going to create, you will need to do an analysis of a range of magazine pages as part of your research.  You will need to learn the names of the key features and create a range of annotated pages that demonstrate this.  here are some examples.

 


Looking at website codes and conventions.

Just like any published media text, websites have their own, often generic codes and conventions. here's a very useful document by John DF a film and media studies teacher, found on slideshare that explains in detail the various elements that you need to consider when constructing your website.



Tuesday, 14 June 2016

Audience Survey Examples

Below are examples of surveys carried out by past students. You are welcomed to do paper copies or use survey monkey or google surveys to design and distribute your questionnaires, just remember to make it clear  the date in which you expect them to be returned.