Language Tools in Advertising
Slogans –
- are designed to be
memorable or to hold your attention.
- appear near the brand
name and stand out from the rest of the body of text.
Techniques –
- Broken Rules
Mis-spelled words, incomplete sentences,
grammatical errors
- Repetition of Sound
The use of rhyme, alliteration (similar sounding
consonants) or assonance (similar vowels)
- Word Play
Obvious joke, puns, double meanings or well-known
sayings, songs or quotations
- Verbal images
Strong visual suggestions that widen the range of
associations
