Examiner Comments This is a very successful storyboard for a film trailer, working very closely with the
ideas set out in the candidate's pitch. Within the ten frames, the candidate
confidently utilises a range of storyboard conventions, using a range of camera
shots, edits and sound effects. In doing so, the response demonstrates an excellent
knowledge and understanding of the codes and conventions of action adventure film
trailers. The design itself is persuasive and has flair, using a range of techniques.
For example, there is skilful integration of voice over with clips from the film. This
candidate has an excellent understanding of promoting a film to a given audience.
Marks awarded: 15
It's really important your drawings are as accurate as possible in terms of sizing and angles. For those of you who are less confident drawers, the examiner is happy to accept 'stick people' as long as the sizing and angles are drawn to the right scale. For example a extreme close up (ECU) of a character's face should be drawn so that some of the face is cropped.
Image copyrightThinkstockImage captionGeneration gap: Young people are switching off conventional television channels
Young people are spending more time playing and socialising online than watching television programmes, according to an annual survey tracking children's media behaviour in the UK.
Staff at research agency Childwise described it as a "landmark change".
Among those watching TV, the Netflix on-demand service was more popular than any conventional television channel.
There was also a surge in children's ownership of tablet computers, up by 50% compared with last year.
The annual media monitoring report, based on a sample of more than 2,000 five to 16-year-olds, has been following children's viewing behaviour since the mid-1990s.
On demand
This year's findings from Childwise are being claimed as a tipping point with children switching from conventional television to spending time online.
The average time spent online is now three hours per day, compared with 2.1 hours watching television.
Young people online
3 hours
amount of time 7-16-year-olds spend online each day
4.8 hours
time 15-16-year-olds spend online
2.1 hours spent watching TV each day - down from 3 hours in 2000
60% watch TV via a phone, tablet or laptop
38% do most of their TV viewing on demand
Thinkstock
Among older teenagers in the survey there is an even more pronounced switch away from television, particularly at the time when it is broadcast.
Among 15 to 16-year-olds, less than a quarter would typically watch television as it is broadcast, rather than on a catch-up or on-demand service or through YouTube.
Among this age group, 32% had no favourite television programme.
And across the whole age range, none of the programmes identified as favourites, such as Hollyoaks and Pretty Little Liars, had been seen by more than 2% of young people in the previous week.
Boys had a preference for sport, such as Match of the Day, while girls preferred reality shows like Made in Chelsea.
Rise of tablets
Among television services, Netflix emerged as the most popular choice - overtaking all the conventional channels.
Asked about their viewing in the previous week, 50% had watched programmes on Netflix, compared with 47% for ITV1 and 46% for BBC1, the most popular television channels.
Young people still showed a clear preference for watching television on a television set - with only a relatively limited number watching programmes on mobile phones.
Image copyrightThinkstockImage captionMobile phones are the most typical way of using the internet
The study shows how much young people's lives are immersed in online activity and computer devices and how these forms of media are overlapping.
While the average time for online consumption is three hours per day, among 15 to 16-year-olds it rises to almost five hours.
The most common way of accessing the internet is the mobile phone, which is described as "near universal" among young people.
But particularly among younger children, there has been a sharp rise in access to tablet computers, now owned by 67% of youngsters, with the iPad by far the most widespread.
For the first time, tablet computers have overtaken other types of computer, such as laptops or desktops.
Children go online to watch videos, listen to music, play games and research their homework - and older children use it for social networking, particularly among girls.
The study reveals that however young people are accessing the internet, YouTube is the dominant destination.
The video-sharing website is used every day by almost half of all five to 16-year-olds, most often through a mobile phone or tablet, to watch video clips, listen to music and use games-related material.
They particularly want to see "funny" content on YouTube, but about a third watch "how-to" videos, including how to play computer games.
YouTube is also a popular way of watching television programmes, used by 74% of young people, compared with about 40% of this age group who watch programmes through the BBC iPlayer, which is the most popular of the broadcasters' on-demand services.
End of the CD player
Apart from YouTube, other popular online destinations are Snapchat, Instagram, Minecraft and Facebook.
The study also suggests the technologies that are disappearing. A shrinking number of young people listen to music via a CD player, with mobile phones now the leading medium.
It also warns that printed magazines are losing their appeal, with diminishing numbers of regular readers.
Simon Leggett, Childwise research director, said that this year's survey showed that "TV viewing has been redefined".
"Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices, brings a landmark change in behaviour this year.
"Children are now seeking out the content of their choice. They still find traditional TV programmes engaging but are increasingly watching them online and on-demand or binge watching box sets."
How effective is your website in avoiding the use of any illegal materials? -
Illegal Material
The internet is a constantly growing field of information connecting millions of people across the world. It is a great tool, but something that can be open to abuse. This means that there is a lot of offensive and illegal material available to view at any time.
The Internet Watch Foundation (IWF) works with the police, the government and the education sector to reduce the following kinds of material:
child sexual abuse images hosted anywhere in the world
criminally obscene adult content hosted in the UK
incitement to racial hatred content hosted in the UK
non-photographic child sexual abuse images hosted in the UK
The BBC article below reveals that in 2004, more than 80 percent of website were unusable by disabled people. Using the information and checklist below, how effective is your website in complying with The 1995 Disability Discrimination Act and allowing those with a sight or hearing disability to enjoy all that your website has to offer?
BBC News Online disability affairs reporter
An investigation by the Disability Rights Commission shows that more than 80 percent of websites are unusable by disabled people.
This means that many everyday activities carried out on the internet - booking a holiday, managing a bank account, buying theatre tickets or finding a cheaper credit card - are difficult or impossible for many disabled people.
Bert Massie, DRC Chairman described the situation as "unacceptable", and said the organisation was determined not to allow disabled people to be left behind by technology.
GOOD WEBSITE DESIGN CHECKLIST
Provide text equivalents for non-text elements
Ensure good colour contrast between foreground and background
Pages must be usable when scripts and applets are turned off or not supported
Avoid movement in pages
Avoid pop-ups and don't change window without telling the user
Divide large blocks of information into manageable chunks
Clearly identify the target of each link
Use the clearest and simplest language possible
A thousand websites were tested for the survey using automated software, and detailed user testing was carried out on 100 sites, including government, business, e-commerce, leisure and web services such as search engines.The results showed that the worst affected group were those with visual impairments.
Blind people involved in testing websites were unable to perform nearly all of the tasks required of them despite using devices such as screen readers.
"The web has been around for 10 years, yet within this short space of time it has managed to throw up the same hurdles to access and participation by disabled people as the physical world," said Mr Massie.
"It is an environment that could be made more accommodating to disabled people at a relatively modest expense."
Mr Massie warned website owners to improve accessibility or be prepared to face legal action.
The 1995 Disability Discrimination Act requires information providers to make their services accessible.
“ Businesses have a social responsibility as well as a legal duty ”
Julie Howell, RNIB
The problems most commonly encountered by the disabled website testers were cluttered pages, confusing navigation, failure to describe images and poor colour contrast between background and text.
Analysis 3 film posters similar to your chosen film genre however, at least two of your chosen posters should be for the same films as your chosen trailers. Listed below are various approaches to film poster analyses, with each approach being slightly more demanding than the last. It is very important that you challenge yourself to work at the highest level however, it is also important to select an approach that helps you produce your best work.
GCSE Media
Studies – Film Promotion – Practical Task
For
this part of the unit you need to come up with your own idea for a feature
film.It can be from any genre but the
more generic it is, the easier it is for you to conform to and subvert generic
conventions.The practical tasks are;
1.Devise a
poster for your film, using at least one original image (taken by you). You
should aim to create a sense of narrative image and generic coding, as this
will help your audience identify your film and create a sense of
expectation.This should be done on
Photoshop and must be completed in class under controlled conditions.
2.Create a storyboard for your
film’s trailer.This should include key
moments from the film and some generic elements that will help your audience
identify the type of film it is and create a sense of expectation.The storyboard must be at least 12 frames
long and will be completed mainly in class.
