Audience for Trainer Advert

Click Here to Download Document

Top Tips for Representation in TV Drama Exam Question

Designing your advert and Using Photoshop

Designing your advert and Using Photoshop

Click here to Download this document

Key

Example Reader Profile

Audience Profiling

Language Tools in Advertising

Language Tools in Advertising

Slogans –

 - are designed to be memorable or to hold your attention.

 - appear near the brand name and stand out from the rest of the body of text.

Techniques –

- Broken Rules

Mis-spelled words, incomplete sentences, grammatical errors

         

- Repetition of Sound

The use of rhyme, alliteration (similar sounding consonants) or assonance (similar vowels)

- Word Play

Obvious joke, puns, double meanings or well-known sayings, songs or quotations

- Verbal images

Strong visual suggestions that widen the range of associations

Ad Techniques

Language advertising lesson

Examples of Previous Magazine Projects

Magazine exemplars from krober4

Music Magazines, Style and Form

Music mag website design task from krober4

Music Magazines, Style and Form

Music mag website design task from krober4

Children tv research planning coursework from krober4

CLICK HERE TO DOWNLOAD THIS POWERPOINT 

Dove advert - the power of photoshop and a make up team

Magazine Genres

Think of a subject, a topic and there's a magazine for it.  Make a list of all the different genres of magazines that you know of.  To help get you started, here's a presentation that covers a few of the more obvious ones.

Task 4 magazine genres from chloeking1


Once you have decided upon the type [genre] of magazine you are going to create, you will need to do an analysis of a range of magazine pages as part of your research.  You will need to learn the names of the key features and create a range of annotated pages that demonstrate this.  here are some examples.

 

Media magazine cover, contents, double page spread analysis- complete, adding extra finished from Heather Hutchinson

 

Magazine conventions and_terminology from Vicky Casson

Looking at website codes and conventions.

Just like any published media text, websites have their own, often generic codes and conventions. here's a very useful document by John DF a film and media studies teacher, found on slideshare that explains in detail the various elements that you need to consider when constructing your website.

Website Codes and Conventions from John DF

Audience Survey Examples

Below are examples of surveys carried out by past students. You are welcomed to do paper copies or use survey monkey or google surveys to design and distribute your questionnaires, just remember to make it clear  the date in which you expect them to be returned.

Unit 2, Assignment 2: Film Promotion and Marketing

GCSE Media Studies

Unit 2, Assignment 2: Film Promotion and Marketing

Controlled Assessment Task - Analysing Trailers and Website

1.   Examine your general emotional response to the trailer and website (or at least the response they’re intended to evoke). It can tell you a great deal about what kind of film it is. If it leaves you smiling, it's likely intended to be a comedy. Horror films work for a sense of foreboding and dread. Summer blockbusters aim at getting the adrenal glands pumping; romances work to evoke a sense of yearning and passion. With those basic emotions as a guide, you can analyze the specific means the trailer uses to create them.

2.   Watch for a sense of story within the trailer and the details it provides you about the plot. Though very short, trailers still deliver a basic dramatic arc: who the characters are, the obstacles they face and their development between the start of the film and the end. After seeing a trailer, you should be able to briefly describe what the film is about and the overall tone it will set.  What does the website tell you about the film? What kinds of experiences does it offer?

3.   Look at the methods both texts use to lure you into the cinema. Trailers ask unanswered questions, prompting you to buy a ticket on opening day in order to find out how it all comes out.  Websites try to get you to engage with the world of the film so that you feel part of it.  Like you have contributed to it somehow.  Trailers do this in many different ways: set up the storyline and then decline to discuss the finale; stress the spectacle on display through shots of the visual effects; emphasize the threat or danger the characters will face. Ask yourself what the trailer is selling you and whether that's an effective means of persuading you to buy a ticket.  Websites will offer you hours of interaction through a host of other products and services.

4.   Check for the presence of certain actors present. Big-time movie stars are often selling points alone, and will often be prominently featured throughout a given trailer. (Trailers sometimes make it appear as if an actor is the center of the movie, when he just has a cameo or supporting part.) Actors can further clue you in on the nature of the film itself: ensemble pieces will feature numerous different actors spread across the whole trailer; more intimate movies will center on just one or two in theirs.  The website may use pictures, posters or even galleries.  There may be videos and special features.

5.   Pay careful attention to the use of montage editing in a trailer. Montage is an editorial technique whereby multiple shots are strung together to create a unified meaning. Trailers often use them because they can achieve a given emotional effect very quickly. Watch the way the shots are assembled, the pacing of the cuts (more cuts imply a faster and more exciting film), and whether the assembly illuminates the film's subject matter or simply obscures it behind empty images.  Look at the combination of images used on the website.  Think about where they are positioned, the use of background images and colours as well as text colour, size shape and vocabulary.

6.   Listen to the sound and music in a trailer. It's often used to indicate the mood: Like montage, music can cue specific emotions very easily. Most trailers don't actually use music from the film itself. (The score is the last thing to be inserted into a film.) Whatever you're listening to likely comes from another film or a piece of classical music, so you may not hear it in the film.  Does the website offer any audio clips or sound effects?

7.   Check taglines and catchphrases used in a trailer. Like the other elements, the taglines are intended to give you information about the film in a brief encapsulation. If done right, they're exciting and intriguing. But the worst are more desperate or clichéd, relying on stock phrases and an enforced sense of excitement rather than genuine inspiration.

8.   Look at all of the different links available on the website.  How do these help to promote the film?  Do any of them go beyond the immediate world of the film?  If so, how do they and why do they?

USE THIS AS A GUIDE TO WRITING YOUR ESSAY

Point 1

Write about your emotional response to both the trailer and website and link this to the genre of the film and the expectations that the two texts have set up in your mind about the film.

Point 2

What do the two products tell you about the plot of the film?  Who are the characters, what obstacles will they face and what is the film’s overall tone?  Write about how both products create a sense of narrative – through use of characters, mise-en-scene, colour, visuals, music, key moments of dialogue, special effects, special features and other links available.

Point 3

What questions have been set up in your mind which the film should answer?  Which particular elements makes you want to go and see the film?  Choose at least two examples from each product.

Point 4

Who is involved in this movie – any big name actors?  What expectations do they set up in your head (eg. Which previous films did they do?)  What about the director and the company that made the film?  Are they well known to you and what do you expect from their type of movie?

Point 5

How is the trailer edited?  Is the montage fast paced or more dreamy?  Describe how the editing sets up the film’s tone.  Compare this to how the website is constructed.  How is the website set out?  How does it use colour, image and text?  Is there a sense of unity with the film/trailer?  Are they clearly recognizable as belonging to the same film’s marketing campaign?

Point 6

Write about the use of music, dialogue and sound effects and how the film’s atmosphere is evoked through sound from both products.

Point 7

Finally, what else is there that is similar or different between the two? is there a tagline used?  What does it say about the film’s genre and how effectively does it sell the movie.  What other services does the website offer that the trailer cannot?

Which one do you prefer and why?