For their final task, the teams must create a new brand of sportswear with the potential to go global. They must come up with a brand name, logo and viral video that will get their product noticed. Finally, the teams must launch their brand to an audience of experts from the sporting world.
The brand with the most potential will win, and from the winning team, Lord Sugar will choose this year's young apprentice.
- Use the content of this video to help prepare for your evaluation of your trainers advert.
- Pay special attention to how the teams try to make sure their advertising campaigns appeal to their target audience and which advertising methods heir use and why.
